To reach our core audience of lawmakers and rural Wisconsinites, the style we're going to approach these docustyle shoots is to come off raw, unscripted, not too polished like a traditional political commercial. The nuance is in the editing. We want the shaky camera day-in-the-life feel [shadowing Ryan during his testimony in Madison, Chadd on a long commute to work in Illinois, Duane on the grounds of his family farm]. Primary deliverables are :90 for c4 page and direct advocacy to lawmakers. 6/15/30 for pre-roll ads and vertical.